3rd Meeting - Steve Edge

The meeting with Steve today was brief but generally very positive on the direction that we've been working on so far. He picked out a few that appealed to him but eventually chose one final one that he like the most and wanted us to develop further. He seemed to prefer the more minimal approach, which is interesting, also stating that he liked the bold colours we used eventhough he wanted an emphasis on sustainability. 

Some initial ideas printed out to scale in full colour to present to Steve. These were the ones that we have selected out of the numerous developments we managed to work on so far. I think we've made a pretty strong start to this so far, having only spent a day actually working on the design aspect of it, we've produced some very interesting ideas that show great potential on where this could lead us.

A few key things that we have taken note of from this meeting are as follows:
- We will be going for the 36 page + cover specification.
- Experiment with the minimal approach as reflected from the cover idea that was chosen.
- Perhaps consider a 'what we like' spread to fill the 2 empty pages.
- Consider using a spot colour for cover & throughout the prospectus.
- 500 copies print run
- Consider multiple different stock choices if the budget allows.
- Maintain the minimal & bold cover
- Test out the use of vertical lines
- Mono/Duotoning images
- Colour pages

What needs doing between now and our next point of contact (Thursday 7th April):
- Look into printing costs and prices for spot colour/ stock etc.
- Experiment with the cover ideas
- Test out different typefaces
- Experiment with different colours
- Develop spreads / layout

 The 4 that were selected as ones that he had the most. Perhaps we should consider incorporating certain elements of all these into the spreads.

This was the one that Steve chose as his favourite cover design and design direction. Generally quite minimal but very bold in terms of the colour. We are hoping to use a spot colour for this, might not neccesarily be red/orange but a spot colour that runs across the whole prospectus would a nice touch. With the print run, page numbers and budget, this could be something that we can consider so will have to look into this in terms of price. A neon Pantone 805 could be something to think about! Exciting!