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Another nice publication that we took into the meeting to show Steve. This was mainly to reference the use of a fluorescent colour for the inside section of the magazine, which looks really interesting. This is something that we could consider for use within our book as it could potentially be within our print budget. Instead of having a print finish, the whole design direction of the book could be driven by the bold colours and minimal approach to the layout and type. It would stand out against other books whilst providing an engaging and interesting read.

The fluorescent colours have been used for a selection of this free magazine from Sheffield, perhaps due to the budget or possibly the dynamics and flow of the publication, it was only used for a few few spreads. This made the magazine a little bit more interesting as there was a completely different direction and layout treatment to it, ultimately giving itself it's own section within the magazine. This is similar to something that we've discussed about possibly separating the showcase spreads and the rest of the book by the use of colour or stock.