Wednesday 30 March 2011

Initial cover/ design direction ideas

Some first ideas on covers and general design direction that we could possibly experiment with for the rest of the publication. Kept everything quite simple for the time being, with little change to the typeface, I focused mainly on the application of type, layout and arrangement of image elements, which would inform the direction of the whole prospective.

Several different ideas were developed quite quickly with a variation of different ones between them. The first idea takes inspiration from the publications that Steve mentioned such as Frame and Blueprint, these both have a well finished quality to it in terms of the production. Design wise, the typographic treatments are well considered, with varying title/ heading typeface choices, which compliment the clean layout of text. As a visual magazine focusing on interior and architecture, they both contain plenty of images mostly in full colour and sometimes in a duotone/monotone for added dimension.

My first two set of ideas basically incorporate these qualities into one, working on a square format. There isn't much text to place for the front cover as far as Im concerned so most of it was taken up by large images of work/ photos that relate to the practice with the title of the prospective, institute details and relevant years included. To start off with, I worked with simple layouts and made minor adjustments, experimenting with the arrangement of type, scale, hierarchy of type etc, whilst considering how this would transfer onto the spreads.

Whilst my earlier ideas were strongly influenced by the type of publications that Steve referenced, I wanted to move away from it a bit more as it often looked more like a magazine rather than a yearbook. I needed to consider that we probably won't have so much of the high quality images that these magazines had to play with, so we could potentially explore a route where we would produce new imagery that relates to the course. One of our earlier ideas that has been discussed was to embed wireframe / incomplete draft illustrations and renderings into the spreads, and using that wireframe quality to act as a design direction.

These developments basically demonstrate the idea of trying to create an identity/design approach that is inspired by wireframe drawing that you would often see within the interior design process. I played around with patterns and shapes quite briefly, which I quite enjoy; they seem quite daring and experimental, only issue is that I'm not sure if they deliver the correct tone for the prospectus.

Going back to layouts with images of student work, both development and final outcomes.

Open publication - Free publishing - More covers

The last batch of developments I worked on was basically an idea and direction that would allow me to push the boundaries and layout of a square format book so it looks more interesting and dynamic. This white box would allow for the type to sit comfortably on, without being distracted by the imagery at the back. This method could be used in the spreads aswell, to separate the type and images.

I do really like this direction personally, there are plenty of things we could alter with this, but in terms of design and personal preference, I think these last few are a lot more exciting and flexible to work with than previous ones possibly.

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