Monday, 9 May 2011
Revised EOYS materials
Spent an afternoon today with Ross making the final adjustments and printing the revised version of our leaflet/poster along with some promotional posters for the End of Year Show, which we had originally pitched for. Our revised direction involved printing the type and the arrows of the poster side completely in metallic silver, so screenprinting was the way to go with this. Due to the print room being so busy even for drop ins, we were only able to get one digital copy
1st attempt to screenprint metallic silver. These first attempts didn't quite work as well as we had wanted, possibly due to the imbalance of the binder and metallic silver power the ink just wasn't applied to the paper properly. The print was very inconsistent and varied a lot, with later prints getting even worse. One of our arrow's got printed to the quality that we had wanted, which proved that the mixture of binder and powder was still viable, however the screen might have simply dried out too quickly, so after several attempts of this printing onto various stocks, we decided to wash the screen and try from the beginning again.
One of our arrow's got printed to the quality that we had wanted, which proved that the mixture of binder and powder was still viable, but possibly needed a minor tweak.
3 adjustments and attempts later, we achieved a much better result. Between this and the first attempts, we've amended the mixture several times, added a bit more binder and worked a lot quicker to ensure that the screen doesn't dry out too quickly causing it to block up. The results of these are pretty spot on, the metallic result looks pretty sharp, particularly on the black stock. All the type is nice and crisps without much loss of quality.
After a few more attempts, we got the final one overprinted onto the digital print. The result is pretty good, didn't work aswell as the other stocks we had printed but still achieve similar effect. Definitely to a decent standard.
Further extended our range of materials by simply printing these design onto a range of different coloured stocks, this could potentially be used as further promotional materials.
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