Initial ideas - Ph Collection brand

Aswell as all the other materials, Laura also wanted a more refined version of the identity that she wanted to use for her Ph collection. She had already come up with an early version of this, but wanted it to be more refined that she could use as tags and badges for her final collection, which is in the process of completion.

She wanted the word Ph and 2 variations, Acid & Alkaline developed with the same direction, whilst also incorporating her version of the Ph scale to relate back to her initial concept & collection. Below are some quick developments experimenting with colour, type and different direction and possible methods of playing with the Ph code.