2nd mockup with a fully printed book, first initial spreads and a printed slip case. For whatever reason, the spreads inside have been printed out at a slightly smaller scale meaning that it doesn't quite reach the edge of the book. It's still gives a good enough idea of what it should look like anyway.
The mockup so far looks quite promising, both myself and Laura really like the direction that it's going so far. I think in general, we're almost there with the general design direction of the book, it flows well with the identity and branded materials that I'm also working on at the moment and seems to reflect the brand quite professionally with an interesting design approach. The only things to make adjustments to are mostly the stock considerations, layout adjustments and to revise and update all the copy and type throughout the whole book. There are also a few other ideas such as a pH collection sticker to apply onto the slip cover that I'd like to try out, this will be something that we'll have to consider while developing the rest of the materials.
An interesting detail on the back, which has been the result of not really measuring the specifications too precisely.
The packaging and the front/back covers of the look book has been kept to black & white throughout, together we felt that this fits really well with the tone of the brand and the process of how the coloured images get's revealed when the book is opened. It also made the design of the cover a lot more professional and focused stripping out the colour, without compromising on delivery the desired effect.
Introduction and concept explanation of the whole collection. This was written by Laura and have pretty much been used as inspiration and the drive for the design direction of the branding and the lookbook really.
The look book is divided into 2 sections; the alkaline and the acid collection, I wanted to make a prominent divide between the two really as it helps clarify the nature and concept of the collection, therefore have made page breaks between the two labels. The breaks basically contain the opening introduction of each label. Again, re-introduced the map in the background so that the book and the slip case so that there is a more consistency between them.
A varying range of different layouts for each product. The client really likes the direction so far and was happy that each spread kind of had it's own layout to it. There's quite a bit of copy that comes with each product, therefore I needed to form a considered and functional layout that would allow for the text to sit comfortably with the images.
Only two images have been used so far to showcase each product, I felt that this was the most comfortable number of images for the scale of the book. Anymore and it would either look too cluttered or inconsistent perhaps. I'm still not sure at the moment.
Credits for the lookbook, which still needs a bit of attention really. Haven't really played around with the type specification and the layout yet, so currently this feels very separate to the rest of the book.
Back cover with the continued bars going across and the codes for each product.
The smaller details of the slip case include printing in the inside of the case aswell, something that the user might not see until they return to it to put the book back it after, but still a small touch that I'd like to maintain.
