STUBBURBAN letterhead development

Development of the letterheads; I'm not entirely sure about the logo still. I feel that it definitely needs more work, possibly the balance and the relationship between the two words put together. Quite a few people have pointed out that at a glance it reads STUBBORN, which is completely true, therefore I'll need to revise this later on.

For the time being however, I decided to develop some ideas for the letterheads as I believe that this exercise would help inform my design decision for the identity itself. Because I am working on a range of so many different materials, I think I'll have to really juggle all the different aspects of it at the same time rather than focusing on 1 part each time before moving on. Each bit of develop with dictate the other part of the brief and when It's all completed, all the materials will be completed at the same time.

Open publication - Free publishing - More development

Some of the more prominent ones that I feel are worth developing.