Open publication - Free publishing - More development
A selection of the more prominent designs to present back to the client. Each of these ones are interesting in their own ways and have a particular focus with the design. Interestingly though, all the ones I have picked from this are either black & white or duotoned, I feel that for a front cover these are all definitely a lot more focused than compared to the full colour images. I don't see this as an issue being black & white either because the full colour ones will be revealed inside anyway, therefore it acts as a teaser for what's to come inside.
The Laura's work is very unconventional and stands out from a lot of the other materials produced from her course, mainly because she's one of the few working on menswear and also because her work tends to be quite innovative and experimental. With this in mind, I really didn't want the design of the lookbook to look completely dull or so experimental that it takes the attention away from the subject itself. Therefore I really need to develop something that considers the content whilst also adapting to the existing materials and image of the STUBBURBAN brand.
Interesting result by inverting the image colours, this instantly draws your attention to the image as it looks so different from what you would expect. The result almost look like images from nightvision goggles, which fit into the theme of the brand being functional outdoor clothing.
One of the ideas I had was to incorporate the use of maps into the lookbook and expanding onto the packaging materials, this relates to the brand itself being outdoors and durable etc. The images of the maps have been edited heavily to almost become abstract textures, creating a very interesting detailed imagery that is extremely interesting to look at.
A completely different approach, rather than having the model at the front showcasing part of the collection, I decided to use the cover to engage and to make viewer intrigued about the concept and the collection. This type driven cover really sets the tone of the lookbook and delivers a clear message before they even open the book.
A selection of the more prominent designs to present back to the client. Each of these ones are interesting in their own ways and have a particular focus with the design. Interestingly though, all the ones I have picked from this are either black & white or duotoned, I feel that for a front cover these are all definitely a lot more focused than compared to the full colour images. I don't see this as an issue being black & white either because the full colour ones will be revealed inside anyway, therefore it acts as a teaser for what's to come inside.
The Laura's work is very unconventional and stands out from a lot of the other materials produced from her course, mainly because she's one of the few working on menswear and also because her work tends to be quite innovative and experimental. With this in mind, I really didn't want the design of the lookbook to look completely dull or so experimental that it takes the attention away from the subject itself. Therefore I really need to develop something that considers the content whilst also adapting to the existing materials and image of the STUBBURBAN brand.
Interesting result by inverting the image colours, this instantly draws your attention to the image as it looks so different from what you would expect. The result almost look like images from nightvision goggles, which fit into the theme of the brand being functional outdoor clothing.
One of the ideas I had was to incorporate the use of maps into the lookbook and expanding onto the packaging materials, this relates to the brand itself being outdoors and durable etc. The images of the maps have been edited heavily to almost become abstract textures, creating a very interesting detailed imagery that is extremely interesting to look at.
A completely different approach, rather than having the model at the front showcasing part of the collection, I decided to use the cover to engage and to make viewer intrigued about the concept and the collection. This type driven cover really sets the tone of the lookbook and delivers a clear message before they even open the book.
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